WE HAVE A SOLUTION FOR YOU.
FIELD FEEDBACK
No marketer wants to create the content version of shelfware. The field is your audience. Work with Sappington to uncover their true needs and carve out a clear path for producing valued materials by objectively gathering input from the people who use them.
WHAT YOU GET.
RESEARCH
A deep dive into your current field materials generates a series of critical questions that we put together for marketer review.
INTERVIEWS
Objective and skilled third-party questioning allows us to get to the bottom of what's not working and why.
RECOMMENDATIONS
Based on what we learn and what we know of current field trends, we assemble a go-forward plan for improving your content, design, and distribution.